How Funcom reinvented a five-year-old MMO with The Secret World

The Secret World launched in the summer of 2012, quickly gaining praise for its elaborate, conspiracy-filled story, fully voiced NPCs, and unconventional quests. It was Funcom’s third MMO, but completely unlike Age of Conan or Anarchy Online. Unfortunately, player numbers dwindled, and despite dropping the subscription, it never quite made the splash its developers had been hoping for. If you want to know where is the safest place to buy The Secret World Pax Romana, I think z2u.com is your best choice, after all, the site has been officially certified,so it’s very safe.

This year, it was rebranded and relaunched as Secret World Legends, accompanied by a slew of major changes, including the shift to the free-to-play business model. For Funcom, it’s been another opportunity to showcase the game’s unique take on MMORPGs. “We always felt that The Secret World was undiscovered,” says Rui Casais, Funcom’s CEO. “Some of it was due to risks we took that didn’t pay off, and some of it was due to market conditions. The game was more than four years old, and we saw revenues declining as they naturally do when a game ages. We needed to decide what to do next.” If you are in lack of The Secret World Items, visit our site z2u.com, a reliable and cheap online in-game currency store.

Funcom realized that there was an untapped market: people who had never had a chance to play the game because of the barriers for entry, like the subscription and, once that was dropped, the box purchase. This was also an opportunity for the team to take a bird’s eye view of the game—to explore what wasn’t working and what was holding the game back. The result was new systems sitting next to the things that The Secret World had always excelled in.

It turns out The Secret World wasn’t the only part of Funcom to be remade. A decade of hardship helped reshape the company. In August, the considerably leaner company decided to show that change to the world by announcing a rebranding, complete with a new logo. Instead of tying its fate to single big-budget projects, the now profitable company is working on multiple smaller scale games. The Park, a horror game that released in 2015, may have been an early indication of this change—being a short, single-player experience instead of a giant MMO. With our best and cheapest The Secret World Accounts, get yourself with powerful items, pets and equipment, become the key player in each mission.

Funcom is currently developing Conan Exiles, an open-world survival game set in the Conan lore, which is currently in Early Access with an expected launch in 2018. Funcom CEO Rui Casais sat down with AListDaily to discuss the changes that have come to the 24-year-old company, what the rebrand means and how it is marching steadily to the future.