Roblox buys assets from Imbellus before IPO

Roblox Bubble Gum Simulator Coins Roblox said on Tuesday that it acquired the intellectual property assets of Imbellus a cognitive assessment startup to improve the recruitment practices of the U.S. online gaming platform prior to its planned initial public offering (IPO).

Roblox the video game platform loved by preteens earned close to $1.2bn from selling virtual currency to its users in the first nine months of the year as gaming surged under Covid-19 lockdowns.

Earlier last month there were reports that Roblox is also planning on going public and there Roblox Bubble Gum Simulator Gems have also been reports that the company has already submitted a draft of its IPO to the US Securities and Exchange Commission.

According to the company the majority of users of the online games on the platform are under 13 years of age. Daily active users almost doubled to 36.2 million in the period up to September.Around 72 percent are users on mobile devices 25 percent on desktop computers and three percent on consoles.

“We are creating a new team within Roblox led by Imbellus visionary founder Rebecca Kantar to build a system at Roblox for fair and objective assessments that will help us expand our sources of potential talent from more diverse backgrounds,” said a spokesman Roblox spokesperson in a statement sent by email.

Its valuation at IPO was not clear but the start-up was most recently valued at $4bn when it raised $150m in a funding round led by venture capital group Andreessen Horowitz in February.

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