cheap robux Gaming company Roblox has been quietly building a massive user base. That growth will propel the game to cross the 100 million monthly active user mark this month.

Here’s a recent piece detailing the service’s dizzying growth since February 2016 when it was hovering around 9 million players. That’s more than 10x growth in a three and a half year span. User-generated content is a big part of that number and the company notes that it has around 40 million user-created experiences in the game at present.

For those unfamiliar with Roblox it may help to ask someone under the age of 13. The free-to-play game which was released in 2006 operates both as a platform for creating games or “experiences” and for playing ones that others have created. These player-made games can include a wide range of scenarios robux for sale from operating a pizza place to escaping a tornado. Roblox is available on smartphones tablets desktops Xbox One Oculus Rift and HTC Vive.

The company behind the game has also been pumping some big money into development — $30 million in 2017 and $60 million in 2018.

In fact Roblox seems to be the top way for children under 13 to spend time. A comScore study found it ranked above YouTube and Netflix for overall time spent in 2017.

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