WASH OUT Groupon ‘horrendous sexist’ advert

Groupon Gift Cards The UK woman told The Sun she was searching for a new spray mop on Google when the Groupon ad came up. While the initial search result didn’t include the word ‘women’s’ in the title when she clicked the link the product was described as a “Women’s Spray Mop With Microfibre Pads: Purple” retailing for £8.99 (NZ$17.50).

After making the discovery the unhappy shopper took to Twitter writing a sarcastic comment to Groupon asking whether it was selling a unisex mop or one that men could use so that her husband could clean the floors too.

As the advert is listed as a link for Groupon on Google’s search engine The Sun  Buy Groupon Gift Cards approached both Groupon and Google for comment about the mop.

Groupon blamed the ad on its automation software which added the word “Women’s” after finding the product had been purchased by a large percentage of women.

“We agree with the reader’s sentiment on this advert – Groupon does not believe that housework is in any way gender-specific,” the spokesperson said.

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